30 minutes, no pitch deck.
Just a straight read on what your brand could publish.
Every year the platforms charge more and deliver less. You raise the budget, the reach holds steady, the cost per result creeps up. And the moment you stop paying, it all disappears — because none of it was ever yours.
Your follower count sits on someone else’s server, governed by an algorithm you don’t control and can’t appeal.
There’s another way to do this, and the best brands have been doing it for a century. They publish. They build something people choose to read, subscribe to, keep. And the audience belongs to them.
You can’t publish until you know what you stand for.
So we build in three stages.
We find what your brand actually stands for, and the words that carry it. Narrative, messaging, identity. The foundation everything else is built on.
We design and launch the thing you own. A magazine, a newsletter, an editorial platform — built properly, from format to first issue.
We keep it running. Editorial calendars, production, distribution and the paid work that feeds it. A publication is a habit, not a launch.
For twenty years I made magazines for publishers. Now I make them for brands.
Marijke was Group Business Development Director for GLAMOUR, GQ and Condé Nast House & Garden, and General Manager at Marie Claire South Africa. She has shipped real titles, on real deadlines, with real print bills attached.
Then she built one for a brand: Ripple, the magazine for Oasis Life — commissioned, edited and produced.
Most agencies selling content strategy have never closed an issue. We have.
Brand-owned media suits businesses with a long sales cycle, a considered purchase, or a community worth gathering — property and estate developers, retirement living, luxury design, and the arts.
If your customer takes six months to decide, you need something to talk to them about for six months. That’s what a publication is for.
If you need cheap volume content at speed, we’re the wrong studio, and we’ll say so on the call.
Book a 30-minute call. Bring your audience, your sales cycle, and the thing you wish your customers understood about you. We’ll tell you honestly whether there’s a publication in it.
Based in Cape Town. Working with brands across the globe.
